Match the prospect
For a kitchen enquiry, lead with relevant kitchens rather than a dramatic but unrelated hotel lobby.
Improve the way clients read your design choices, not just the way they see a beautiful room.
Portfolio Store for Interior DesignersExplore the guideImprove the way clients read your design choices, not just the way they see a beautiful room.
For a kitchen enquiry, lead with relevant kitchens rather than a dramatic but unrelated hotel lobby.
Shoot each room from a clear entrance angle, then include one closer image of a material junction or built-in detail.
Explain why a finish, layout or lighting strategy answered the brief; avoid generic adjectives.
Remove identifying documents, addresses and personal possessions before publishing project images.
A rendered scheme is evidence of design thinking, not proof that the room was built.
Check that small captions, cropped photos and contrast remain usable on a phone before sending a pitch.
A strong interior design portfolio respects the viewer's time. Remove repeated angles, use readable captions, and give each project a clear opening image. The result is easier to discuss during a consultation and easier to send to someone reviewing several studios.
Start with one establishing view and two or three details that support the story; remove near-duplicates.
Yes, when they help explain a delivered scheme, but distinguish samples and mood boards from finished photography.
Credit collaborators and specify your own contribution rather than implying sole authorship.
Organize your authorized project images and share a portfolio with your next prospective client.