Portfolio StoreHow to Show Your Work to Clients as a Luthier
Learn how to present commissioned instruments with context, craft detail, and professional clarity that builds immediate trust
Portfolio Store for Luthiers
Why client commission stories matter
Commissioned instrument showcases give potential clients a realistic picture of your process, timeline, and the quality they can expect when they work with you.
6 Elements of a Strong Client Commission Showcase
The Commission Brief
Describe what the client asked for — instrument type, tonewoods, hardware choices, finish preference, and any specific playing needs.
Material Selection Process
Explain how you sourced and chose the tonewoods and hardware, and any conversations you had with the client to refine the specification.
Build Progression
Share two or three workshop images that show key stages — rough shaping, joinery, binding, and finishing — to communicate your process clearly.
Finished Instrument Photography
Present the completed instrument from multiple angles with at least one detail shot of the craftsmanship element you are most proud of.
Client Response or Outcome
Where permitted, include a brief client comment or note about how the instrument plays, sounds, or differs from their previous instruments.
Build Specification Summary
Close with a concise specification list covering tonewoods, scale length, nut material, hardware, finish, and approximate build time.
Commission stories convert better than individual photos
A single photograph of a finished guitar is impressive. A complete commission story — brief, materials, process, result, and client response — is transformative for a prospective buyer. It answers the most important unasked question: what is it actually like to commission from you? When clients can read that story in your portfolio, the gap between interest and commitment narrows significantly.
What client commission showcases achieve
Stronger Confidence
Clients who can read a completed commission story feel much more secure placing their own order.
Clearer Expectations
Detailed commission stories help clients understand your process, timeline, and what decisions they need to make.
Higher Commission Value
Clients who understand your specification process are more likely to invest in quality tonewoods and hardware.
FAQ: Client Showcase for Luthier Portfolio
Do I need client permission to share commission photos?
Always ask. Most clients are happy to be featured, especially if you credit them or keep their identity anonymous at their request.
What if I do not have any commissions yet?
Document your personal builds with the same level of detail. Treat each instrument as if it were a commission brief you set yourself.
Should I include the commission price?
You can share price brackets rather than exact figures. This helps filter enquiries without locking you into a fixed quote.
How many commission showcases do I need?
Two to four well-documented showcases are usually enough to demonstrate consistent process and professional output.
Can I include a repair as a client showcase?
Yes. A well-documented repair or restoration project can be just as persuasive as a new build commission for the right audience.
Should I include the client's name?
Only with their explicit permission. Initials, profession, or geographic location are often sufficient to add context without privacy concerns.
Ready to showcase your Luthier commissions?
Document your best client builds and publish a portfolio that earns trust before the first message.