A simple decision guide for real customer conversations
For a new renovation enquiry: send a short note and a portfolio URL showing completed jobs of similar scale. For a beauty consultation: link to relevant styles, with consent for any identifiable client photos. For an agency review: ask whether the reviewer prefers a fixed PDF or a live link. For a word-of-mouth referral: provide one easy-to-forward portfolio address and a concise description of your service.
Example: a cabinetmaker replying to a kitchen enquiry
“Here are a few completed fitted-cabinet projects, including a narrow-space installation similar to yours. You can view the work here [portfolio link]. If the style is relevant, I can discuss measurements and prepare a separate estimate.” This is an illustrative message, not a customer testimonial or an automated Portfolio Store feature.
Do not send client addresses, faces, documents or private project details without permission. A publicly shared portfolio link is not a private file room or a signed approval workflow.